smpsn.xyz
My name is Lee Simpson. I am an independent product strategy and experience design consultant based in Los Angeles, California.
With more than 20 years of experience, I’ve helped companies like 7-Eleven, Netflix, YouTube, and Samsung launch new products and services to millions of consumers worldwide.
I provide founders and business leaders with the strategic expertise they need to uncover new opportunities, accelerate innovation, and optimize for growth. I work within your organization to provide hands-on leadership and expert delivery.
Expertise & Services
Product Strategy
Investment in strategy crystallizes your product's purpose, aligning business objectives with user needs to create an ambitious but tangible plan of action. My work combines business intelligence, digital innovation, and market insights to develop compelling strategies that drive user engagement and commercial success.
Discovery & Visioning
Market & User Research
Competitive Analysis
Roadmap Development
Experience Design Integration
Investor Engagement
Product Leadership & Advisory
Whether you're a first-time founder or an experienced business leader, having a seasoned hand to guide you through your product journey can be transformative. From ideation to scaling, I can help you navigate product challenges, elevate your product leadership capacities, and streamline your teams for optimal collaboration.
Strategic Guidance
Organizational Design
Mentorship & Training
Stakeholder Alignment
Vendor Management
Collaboration Workshops
Experience Design
An effective user experience can amplify your brand, foster loyalty, and elevate conversion. My approach focuses on creating intuitive, engaging, and meaningful interactions that resonate with users and leave a lasting impression. From interfaces to systems, I design with clarity and purpose to create functional but memorable product experiences.
User Research
UX/UI Design
Prototyping & Testing
Design Systems
Experience Frameworks
Design Workshops
Recent Projects
Envisioning a new way to help creators launch new businesses through investment and support. Backed by Andreessen Horowitz and Initialized Capital.
Improving the rental experience and increasing retention through automation and optimization. Backed by Upfront Ventures and Goldcrest Capital.
Bridging the physical and digital experience for Dreamforce attendees. In partnership with the team at Instrument.
Relaunching a pioneering digital commerce platform for the world’s largest convenience brand. In partnership with the team at Raw Materials.
Empowering cancer patients to take more control over their diagnosis and treatment. In partnership with the team at Siberia.
Exploring the future of EV ownership and driver experiences for America’s leading charging network. In partnership with the team at Raw Materials.
Clients
7-Eleven
Comcast
Elephant
GoodRx
ustwo
NBCUniversal
Reckitt Benckiser
YouTube
Salesforce
Samsung
Siberia
Netflix
Warner Bros.
American Express
AT&T
Keurig Dr Pepper
B-Reel
BBC
Ostmodern
Channel 4
Zäbka
Handsome
The Guardian
Chubb Insurance
Instrument
ABC
City of Sunderland
CreatorDAO
EE
Exceptional Alien
Exact Sciences
Deutsch LA
uneo
GameOn Technologies
ITV
Raw Material
Cactus
Macmillan Cancer
NHS
Post Consumer Brands
Selfmade
Sidewalk Labs
Unity Technologies
WeLanded
Virgin Casinos
Volta Charging
Product Inc
Starting points
Launching products in new markets
I have 20 years of experience developing and launching successful new products from zero. I provide knowledge and experience in market research, competitive analysis, product positioning, and go-to-market strategies. My expertise helps you navigate the complexities of bringing a new product or service to market.
Improving and optimizing an existing product
I can provide an external viewpoint, free from biases and attachments to the existing product. I can objectively assess the situation, identify the root causes of a product's failure, and bring new insights and ideas. My approach can redefine a product's positioning to better align with customer needs and market demands.
Scaling your team and capabilities
I help product teams grow and organizations produce more with systems and tools that elevate design thinking and foster a culture of continuous innovation. Together, these strategies will evolve your team and transform it into a powerhouse of design excellence, efficiency, and adaptability.
Contact
Availability
I'm available for new projects starting September 2023. If you would like to know more about how we can work together, please get in touch. Alternatively, if you have a project you would like to discuss, you can book a 30-minute consultation.
© 2002-2023 Lee Simpson
smpsn.xyz
My name is Lee Simpson. I am an independent product strategy and experience design consultant based in Los Angeles, California.
With more than 20 years of experience, I’ve helped companies like 7-Eleven, Netflix, YouTube, and Samsung launch new products and services to millions of consumers worldwide.
I provide founders and business leaders with the strategic expertise they need to uncover new opportunities, accelerate innovation, and optimize for growth. I work within your organization to provide hands-on leadership and expert delivery.
Clients
7-Eleven
Comcast
Elephant
GoodRx
ustwo
NBCUniversal
Reckitt Benckiser
YouTube
Salesforce
Samsung
Siberia
Netflix
Warner Bros.
American Express
AT&T
Keurig Dr Pepper
B-Reel
BBC
Ostmodern
Channel 4
Zäbka
Handsome
The Guardian
Chubb Insurance
Instrument
ABC
City of Sunderland
CreatorDAO
EE
Exceptional Alien
Exact Sciences
Deutsch LA
uneo
GameOn Technologies
ITV
Raw Material
Cactus
Macmillan Cancer
NHS
Post Consumer Brands
Selfmade
Sidewalk Labs
Unity Technologies
WeLanded
Virgin Casinos
Volta Charging
Product Inc
Starting points
Launching products in new markets
I have 20 years of experience developing and launching successful new products from zero. I provide knowledge and experience in market research, competitive analysis, product positioning, and go-to-market strategies. My expertise helps you navigate the complexities of bringing a new product or service to market.
Improving and optimizing an existing product
I can provide an external viewpoint, free from biases and attachments to the existing product. I can objectively assess the situation, identify the root causes of a product's failure, and bring new insights and ideas. My approach can redefine a product's positioning to better align with customer needs and market demands.
Scaling your team and capabilities
I help product teams grow and organizations produce more with systems and tools that elevate design thinking and foster a culture of continuous innovation. Together, these strategies will evolve your team and transform it into a powerhouse of design excellence, efficiency, and adaptability.
Contact
Availability
I'm available for new projects starting September 2023. If you would like to know more about how we can work together, please get in touch. Alternatively, if you have a project you would like to discuss, you can book a 30-minute consultation.
© 2002-2023 Lee Simpson
Expertise & Services
Product Strategy
Investment in strategy crystallizes your product's purpose, aligning business objectives with user needs to create an ambitious but tangible plan of action. My work combines business intelligence, digital innovation, and market insights to develop compelling strategies that drive user engagement and commercial success.
Discovery & Visioning
Market & User Research
Competitive Analysis
Roadmap Development
Experience Design Integration
Investor Engagement
Product Leadership & Advisory
Whether you're a first-time founder or an experienced business leader, having a seasoned hand to guide you through your product journey can be transformative. From ideation to scaling, I can help you navigate product challenges, elevate your product leadership capacities, and streamline your teams for optimal collaboration.
Strategic Guidance
Organizational Design
Mentorship & Training
Stakeholder Alignment
Vendor Management
Collaboration Workshops
Experience Design
An effective user experience can amplify your brand, foster loyalty, and elevate conversion. My approach focuses on creating intuitive, engaging, and meaningful interactions that resonate with users and leave a lasting impression. From interfaces to systems, I design with clarity and purpose to create functional but memorable product experiences.
User Research
UX/UI Design
Prototyping & Testing
Design Systems
Experience Frameworks
Design Workshops
Recent Projects
Envisioning a new way to help creators launch new businesses through investment and support. Backed by Andreessen Horowitz and Initialized Capital.
Improving the rental experience and increasing retention through automation and optimization. Backed by Upfront Ventures and Goldcrest Capital.
Bridging the physical and digital experience for Dreamforce attendees. In partnership with the team at Instrument.
Relaunching a pioneering digital commerce platform for the world’s largest convenience brand. In partnership with the team at Raw Materials.
Empowering cancer patients to take more control over their diagnosis and treatment. In partnership with the team at Siberia.
Exploring the future of EV ownership and driver experiences for America’s leading charging network. In partnership with the team at Raw Materials.
smpsn.xyz
My name is Lee Simpson. I am an independent product strategy and experience design consultant based in Los Angeles, California.
With more than 20 years of experience, I’ve helped companies like 7-Eleven, Netflix, YouTube, and Samsung launch new products and services to millions of consumers.
I provide founders and business leaders with the strategic expertise they need to uncover new opportunities, accelerate innovation, and optimize for growth. I work within your organization to provide hands-on leadership and expert delivery.
Clients
7-Eleven
Comcast
Elephant
GoodRx
ustwo
NBCUniversal
Reckitt Benckiser
YouTube
Salesforce
Samsung
Siberia
Netflix
Warner Bros.
American Express
AT&T
Keurig Dr Pepper
B-Reel
BBC
Ostmodern
Channel 4
Zäbka
Handsome
The Guardian
Chubb Insurance
Instrument
ABC
City of Sunderland
CreatorDAO
EE
Exceptional Alien
Exact Sciences
Deutsch LA
uneo
GameOn Technologies
ITV
Raw Material
Cactus
Macmillan Cancer
NHS
Post Consumer Brands
Selfmade
Sidewalk Labs
Unity Technologies
WeLanded
Virgin Casinos
Volta Charging
Product Inc
Starting points
Launching products in new markets
I have 20 years of experience developing and launching successful new products from zero. I provide knowledge and experience in market research, competitive analysis, product positioning, and go-to-market strategies. My expertise helps you navigate the complexities of bringing a new product or service to market.
Improving and optimizing an
existing product
I can provide an external viewpoint, free from biases and attachments to the existing product. I can objectively assess the situation, identify the root causes of a product's failure, and bring new insights and ideas. My approach can redefine a product's positioning to better align with customer needs and market demands.
Scaling your team and capabilities
I help product teams grow and organizations produce more with systems and tools that elevate design thinking and foster a culture of continuous innovation. Together, these strategies will evolve your team and transform it into a powerhouse of design excellence, efficiency, and adaptability.
Contact
Availability
I'm available for new projects starting September 2023. If you would like to know more about how we can work together, please get in touch. Alternatively, if you have a project you would like to discuss, you can book a 30-minute consultation.
© 2002-2023 Lee Simpson
Expertise & Services
Product Strategy
Investment in strategy crystallizes your product's purpose, aligning business objectives with user needs to create an ambitious but tangible plan of action. My work combines business intelligence, digital innovation, and market insights to develop compelling strategies that drive user engagement and commercial success.
Discovery & Visioning
Market & User Research
Competitive Analysis
Roadmap Development
Experience Design Integration
Investor Engagement
Product Leadership & Advisory
Whether you're a first-time founder or an experienced business leader, having a seasoned hand to guide you through your product journey can be transformative. From ideation to scaling, I can help you navigate product challenges, elevate your product leadership capacities, and streamline your teams for optimal collaboration.
Strategic Guidance
Organizational Design
Mentorship & Training
Stakeholder Alignment
Vendor Management
Collaboration Workshops
Experience Design
An effective user experience can amplify your brand, foster loyalty, and elevate conversion. My approach focuses on creating intuitive, engaging, and meaningful interactions that resonate with users and leave a lasting impression. From interfaces to systems, I design with clarity and purpose to create functional but memorable product experiences.
User Research
UX/UI Design
Prototyping & Testing
Design Systems
Experience Frameworks
Design Workshops
Recent Projects
Envisioning a new way to help creators launch new businesses through investment and support. Backed by Andreessen Horowitz and Initialized Capital.
Improving the rental experience and increasing retention through automation and optimization. Backed by Upfront Ventures and Goldcrest Capital.
Bridging the physical and digital experience for Dreamforce attendees. In partnership with the team at Instrument.
Relaunching a pioneering digital commerce platform for the world’s largest convenience brand. In partnership with the team at Raw Materials.
Empowering cancer patients to take more control over their diagnosis and treatment. In partnership with the team at Siberia.
Exploring the future of EV ownership and driver experiences for America’s leading charging network. In partnership with the team at Raw Materials.