smpsn.xyz

My name is Lee Simpson. I am an independent product strategy and experience design consultant based in Los Angeles, California.

With more than 20 years of experience, I’ve helped companies like 7-Eleven, Netflix, YouTube, and Samsung launch new products and services to millions of consumers worldwide.

I provide founders and business leaders with the strategic expertise they need to uncover new opportunities, accelerate innovation, and optimize for growth. I work within your organization to provide hands-on leadership and expert delivery.

Expertise & Services

Product Strategy

Investment in strategy crystallizes your product's purpose, aligning business objectives with user needs to create an ambitious but tangible plan of action. My work combines business intelligence, digital innovation, and market insights to develop compelling strategies that drive user engagement and commercial success.

Discovery & Visioning

Market & User Research

Competitive Analysis

Roadmap Development

Experience Design Integration

Investor Engagement

Product Leadership & Advisory

Whether you're a first-time founder or an experienced business leader, having a seasoned hand to guide you through your product journey can be transformative. From ideation to scaling, I can help you navigate product challenges, elevate your product leadership capacities, and streamline your teams for optimal collaboration.

Strategic Guidance

Organizational Design

Mentorship & Training

Stakeholder Alignment

Vendor Management

Collaboration Workshops

Experience Design

An effective user experience can amplify your brand, foster loyalty, and elevate conversion. My approach focuses on creating intuitive, engaging, and meaningful interactions that resonate with users and leave a lasting impression. From interfaces to systems, I design with clarity and purpose to create functional but memorable product experiences.

User Research

UX/UI Design

Prototyping & Testing

Design Systems

Experience Frameworks

Design Workshops

Recent Projects

Envisioning a new way to help creators launch new businesses through investment and support. Backed by Andreessen Horowitz and Initialized Capital.

Improving the rental experience and increasing retention through automation and optimization. Backed by Upfront Ventures and Goldcrest Capital.

Bridging the physical and digital experience for Dreamforce attendees. In partnership with the team at Instrument.

Relaunching a pioneering digital commerce platform for the world’s largest convenience brand. In partnership with the team at Raw Materials.

Empowering cancer patients to take more control over their diagnosis and treatment. In partnership with the team at Siberia.

Exploring the future of EV ownership and driver experiences for America’s leading charging network. In partnership with the team at Raw Materials.

Clients

7-Eleven

Comcast

Elephant

GoodRx

ustwo

Google

NBCUniversal

Reckitt Benckiser

YouTube

Salesforce

Samsung

Siberia

Netflix

Warner Bros.

American Express

AT&T

Keurig Dr Pepper

B-Reel

BBC

Ostmodern

Channel 4

Zäbka

Handsome

The Guardian

Chubb Insurance

Instrument

ABC

City of Sunderland

CreatorDAO

EE

Exceptional Alien

Exact Sciences

Deutsch LA

uneo

GameOn Technologies

ITV

Raw Material

Cactus

Macmillan Cancer

NHS

Post Consumer Brands

Selfmade

Sidewalk Labs

Unity Technologies

WeLanded

Virgin Casinos

Volta Charging

Product Inc

Starting points

Launching products in new markets

I have 20 years of experience developing and launching successful new products from zero. I provide knowledge and experience in market research, competitive analysis, product positioning, and go-to-market strategies. My expertise helps you navigate the complexities of bringing a new product or service to market.

Improving and optimizing an existing product

I can provide an external viewpoint, free from biases and attachments to the existing product. I can objectively assess the situation, identify the root causes of a product's failure, and bring new insights and ideas. My approach can redefine a product's positioning to better align with customer needs and market demands.

Scaling your team and capabilities

I help product teams grow and organizations produce more with systems and tools that elevate design thinking and foster a culture of continuous innovation. Together, these strategies will evolve your team and transform it into a powerhouse of design excellence, efficiency, and adaptability.

Contact

Availability

I'm available for new projects starting September 2023. If you would like to know more about how we can work together, please get in touch. Alternatively, if you have a project you would like to discuss, you can book a 30-minute consultation.

© 2002-2023 Lee Simpson

smpsn.xyz

My name is Lee Simpson. I am an independent product strategy and experience design consultant based in Los Angeles, California.

With more than 20 years of experience, I’ve helped companies like 7-Eleven, Netflix, YouTube, and Samsung launch new products and services to millions of consumers worldwide.

I provide founders and business leaders with the strategic expertise they need to uncover new opportunities, accelerate innovation, and optimize for growth. I work within your organization to provide hands-on leadership and expert delivery.

Clients

7-Eleven

Comcast

Elephant

GoodRx

ustwo

Google

NBCUniversal

Reckitt Benckiser

YouTube

Salesforce

Samsung

Siberia

Netflix

Warner Bros.

American Express

AT&T

Keurig Dr Pepper

B-Reel

BBC

Ostmodern

Channel 4

Zäbka

Handsome

The Guardian

Chubb Insurance

Instrument

ABC

City of Sunderland

CreatorDAO

EE

Exceptional Alien

Exact Sciences

Deutsch LA

uneo

GameOn Technologies

ITV

Raw Material

Cactus

Macmillan Cancer

NHS

Post Consumer Brands

Selfmade

Sidewalk Labs

Unity Technologies

WeLanded

Virgin Casinos

Volta Charging

Product Inc

Starting points

Launching products in new markets

I have 20 years of experience developing and launching successful new products from zero. I provide knowledge and experience in market research, competitive analysis, product positioning, and go-to-market strategies. My expertise helps you navigate the complexities of bringing a new product or service to market.

Improving and optimizing an existing product

I can provide an external viewpoint, free from biases and attachments to the existing product. I can objectively assess the situation, identify the root causes of a product's failure, and bring new insights and ideas. My approach can redefine a product's positioning to better align with customer needs and market demands.

Scaling your team and capabilities

I help product teams grow and organizations produce more with systems and tools that elevate design thinking and foster a culture of continuous innovation. Together, these strategies will evolve your team and transform it into a powerhouse of design excellence, efficiency, and adaptability.

Contact

Availability

I'm available for new projects starting September 2023. If you would like to know more about how we can work together, please get in touch. Alternatively, if you have a project you would like to discuss, you can book a 30-minute consultation.

© 2002-2023 Lee Simpson

Expertise & Services

Product Strategy

Investment in strategy crystallizes your product's purpose, aligning business objectives with user needs to create an ambitious but tangible plan of action. My work combines business intelligence, digital innovation, and market insights to develop compelling strategies that drive user engagement and commercial success.

Discovery & Visioning

Market & User Research

Competitive Analysis

Roadmap Development

Experience Design Integration

Investor Engagement

Product Leadership & Advisory

Whether you're a first-time founder or an experienced business leader, having a seasoned hand to guide you through your product journey can be transformative. From ideation to scaling, I can help you navigate product challenges, elevate your product leadership capacities, and streamline your teams for optimal collaboration.

Strategic Guidance

Organizational Design

Mentorship & Training

Stakeholder Alignment

Vendor Management

Collaboration Workshops

Experience Design

An effective user experience can amplify your brand, foster loyalty, and elevate conversion. My approach focuses on creating intuitive, engaging, and meaningful interactions that resonate with users and leave a lasting impression. From interfaces to systems, I design with clarity and purpose to create functional but memorable product experiences.

User Research

UX/UI Design

Prototyping & Testing

Design Systems

Experience Frameworks

Design Workshops

Recent Projects

Envisioning a new way to help creators launch new businesses through investment and support. Backed by Andreessen Horowitz and Initialized Capital.

Improving the rental experience and increasing retention through automation and optimization. Backed by Upfront Ventures and Goldcrest Capital.

Bridging the physical and digital experience for Dreamforce attendees. In partnership with the team at Instrument.

Relaunching a pioneering digital commerce platform for the world’s largest convenience brand. In partnership with the team at Raw Materials.

Empowering cancer patients to take more control over their diagnosis and treatment. In partnership with the team at Siberia.

Exploring the future of EV ownership and driver experiences for America’s leading charging network. In partnership with the team at Raw Materials.

smpsn.xyz

My name is Lee Simpson. I am an independent product strategy and experience design consultant based in Los Angeles, California.

With more than 20 years of experience, I’ve helped companies like 7-Eleven, Netflix, YouTube, and Samsung launch new products and services to millions of consumers.

I provide founders and business leaders with the strategic expertise they need to uncover new opportunities, accelerate innovation, and optimize for growth. I work within your organization to provide hands-on leadership and expert delivery.

Clients

7-Eleven

Comcast

Elephant

GoodRx

ustwo

Google

NBCUniversal

Reckitt Benckiser

YouTube

Salesforce

Samsung

Siberia

Netflix

Warner Bros.

American Express

AT&T

Keurig Dr Pepper

B-Reel

BBC

Ostmodern

Channel 4

Zäbka

Handsome

The Guardian

Chubb Insurance

Instrument

ABC

City of Sunderland

CreatorDAO

EE

Exceptional Alien

Exact Sciences

Deutsch LA

uneo

GameOn Technologies

ITV

Raw Material

Cactus

Macmillan Cancer

NHS

Post Consumer Brands

Selfmade

Sidewalk Labs

Unity Technologies

WeLanded

Virgin Casinos

Volta Charging

Product Inc

Starting points

Launching products in new markets

I have 20 years of experience developing and launching successful new products from zero. I provide knowledge and experience in market research, competitive analysis, product positioning, and go-to-market strategies. My expertise helps you navigate the complexities of bringing a new product or service to market.

Improving and optimizing an
existing product

I can provide an external viewpoint, free from biases and attachments to the existing product. I can objectively assess the situation, identify the root causes of a product's failure, and bring new insights and ideas. My approach can redefine a product's positioning to better align with customer needs and market demands.

Scaling your team and capabilities

I help product teams grow and organizations produce more with systems and tools that elevate design thinking and foster a culture of continuous innovation. Together, these strategies will evolve your team and transform it into a powerhouse of design excellence, efficiency, and adaptability.

Contact

Availability

I'm available for new projects starting September 2023. If you would like to know more about how we can work together, please get in touch. Alternatively, if you have a project you would like to discuss, you can book a 30-minute consultation.

© 2002-2023 Lee Simpson

Expertise & Services

Product Strategy

Investment in strategy crystallizes your product's purpose, aligning business objectives with user needs to create an ambitious but tangible plan of action. My work combines business intelligence, digital innovation, and market insights to develop compelling strategies that drive user engagement and commercial success.

Discovery & Visioning

Market & User Research

Competitive Analysis

Roadmap Development

Experience Design Integration

Investor Engagement

Product Leadership & Advisory

Whether you're a first-time founder or an experienced business leader, having a seasoned hand to guide you through your product journey can be transformative. From ideation to scaling, I can help you navigate product challenges, elevate your product leadership capacities, and streamline your teams for optimal collaboration.

Strategic Guidance

Organizational Design

Mentorship & Training

Stakeholder Alignment

Vendor Management

Collaboration Workshops

Experience Design

An effective user experience can amplify your brand, foster loyalty, and elevate conversion. My approach focuses on creating intuitive, engaging, and meaningful interactions that resonate with users and leave a lasting impression. From interfaces to systems, I design with clarity and purpose to create functional but memorable product experiences.

User Research

UX/UI Design

Prototyping & Testing

Design Systems

Experience Frameworks

Design Workshops

Recent Projects

Envisioning a new way to help creators launch new businesses through investment and support. Backed by Andreessen Horowitz and Initialized Capital.

Improving the rental experience and increasing retention through automation and optimization. Backed by Upfront Ventures and Goldcrest Capital.

Bridging the physical and digital experience for Dreamforce attendees. In partnership with the team at Instrument.

Relaunching a pioneering digital commerce platform for the world’s largest convenience brand. In partnership with the team at Raw Materials.

Empowering cancer patients to take more control over their diagnosis and treatment. In partnership with the team at Siberia.

Exploring the future of EV ownership and driver experiences for America’s leading charging network. In partnership with the team at Raw Materials.