I deliver innovation and optimization to help brands grow.
Hello. My name is Lee Simpson.
As a product strategist and experience designer, I work with companies to help evolve their business and deliver the greatest possible growth.
Founders and executives count on my guidance and support.
For 20 years, I’ve worked with business leaders to help accelerate innovation. Together, we’ve launched new businesses and services to millions.
Salesforce
7-Eleven
Exact Sciences
GoodRx
Volta Charging
Netflix
Chubb Insurance
NBCUniversal
Samsung
YouTube
Comcast
Warner Bros.
Unity
American Express
My work combines insight, strategy,
and design.
Bringing these skills together, I help solve complex problems and create sophisticated, functional products that people love.
Innovation
With my expertise in strategy, design, and technology, I can help you identify, develop, and implement innovative ideas to drive growth and generate ROI. Together, we can discover untapped opportunities and enable your business to stay ahead of the competition for long-term success.
Optimization
Optimization is about enhancing your current products and services to increase success and create an immediate impact. I help identify areas for improvement, then apply strategic adjustments and best practices, continually refining to ensure you remain competitive and ready.
Growth
For clients who want to scale their businesses through innovation and acquisition, I develop tailored strategies and implement data-driven tactics to boost visibility, user engagement, and revenue. My focus is on sustainable growth, ensuring long-term success and adaptability.
Pioneering digital convenience for the world’s largest convenience store chain
Putting a leading EV charging company ahead of the pack
Helping a pioneering biotech company change the future of cancer screenings
Providing a path to growth and community-buidling for a pioneering creative platform
Helping a digital startup transform rental housing
I work with you the way that works best for the project.
Some collaborations need my hands-on support to augment and scale existing capacity. Others find me working independently, checking in at key milestones. Your needs determine how we partner.
Research
Gathering data and analyzing insights to understand user behaviors, market trends, and the competition—for nimble product strategy and smarter decisions.
Strategy
Building a solid foundation for innovation and a vision for the future through research and analysis, concept exploration, demand testing, and roadmapping.
Design
Bringing together functionality, usability, and branded interaction to create meaningful, engaging user experiences across digital and physical touchpoints.
Support
Implementing strategies and creating frameworks that help businesses increase revenue, expand reach, and enhance customer engagement.
Let’s talk
I’m always interested in hearing from potential new clients about their projects. If you’d like to discuss how we might work together, start the conversation with an email.
Founders and executives count on my guidance and support.
For 20 years, I’ve worked with business leaders to help accelerate innovation. Together, we’ve launched new businesses and services to millions.
Salesforce
7-Eleven
Exact Sciences
GoodRx
Volta Charging
YouTube
Comcast
Netflix
Chubb Insurance
NBCUniversal
Samsung
Warner Bros.
Unity
My work combines insight, strategy,
and design.
Bringing these skills together, I help solve complex problems and create sophisticated, functional products that people love.
Innovation
With my expertise in strategy, design, and technology, I can help you identify, develop, and implement innovative ideas to drive growth and generate ROI. Together, we can discover untapped opportunities and enable your business to stay ahead of the competition for long-term success.
Optimization
Optimization is about enhancing your current products and services to increase success and create an immediate impact. I help identify areas for improvement, then apply strategic adjustments and best practices, continually refining to ensure you remain competitive and ready.
Growth
For clients who want to scale their businesses through innovation and acquisition, I develop tailored strategies and implement data-driven tactics to boost visibility, user engagement, and revenue. My focus is on sustainable growth, ensuring long-term success and adaptability.
Pioneering digital convenience for the world’s largest convenience store chain
Putting a leading EV charging company ahead of the pack
Helping a pioneering biotech company change the future of cancer screenings
Providing a path to growth and community-buidling for a pioneering creative platform
Helping a digital startup transform rental housing
I work with you the way that works best for the project.
Some collaborations need my hands-on support to augment and scale existing capacity. Others find me working independently, checking in at key milestones. Your needs determine how we partner.
Research
Gathering data and analyzing insights to understand user behaviors, market trends, and the competition—for nimble product strategy and smarter decisions.
Strategy
Building a solid foundation for innovation and a vision for the future through research and analysis, concept exploration, demand testing, and roadmapping.
Design
Bringing together functionality, usability, and branded interaction to create meaningful, engaging user experiences across digital and physical touchpoints.
Support
Implementing strategies and creating frameworks that help businesses increase revenue, expand reach, and enhance customer engagement.
Let’s talk
I’m always interested in hearing from potential new clients about their projects. If you’d like to discuss how we might work together, start the conversation with an email.
I deliver innovation and optimization to help brands grow.
Hello. My name is Lee Simpson.
As a product strategist and experience designer, I work with companies to help evolve their business and deliver the greatest possible growth.